Rankings
Google uses Core Web Vitals as a ranking signal. A site that fails LCP, CLS, or INP is penalized in search results — and that penalty compounds over time. Your competitors with faster sites are outranking you on the same keywords.
Web Performance & Speed Optimization
Your website is slow. Google knows it. Your visitors feel it.
Most performance problems can't be patched — they're baked into the original build. We build websites where 90+ PageSpeed, passing Core Web Vitals, and sub-second load times are the starting point, not an afterthought.
94+ Average Lighthouse score across client sites
Loads in under 1s
Accessible to everyone
Passes Google's checks
Lightning mobile speeds
The Problem
What poor performance is actually costing you
Conversions
Every additional second of load time reduces conversions by an average of 7%. A site that takes 4 seconds to load on mobile is hemorrhaging leads before visitors even see your content.
Ad Spend
If you're running Google Ads or paid campaigns to a slow landing page, you're paying for clicks that bounce. Slow load times inflate your cost per lead and tank your Quality Score.
Credibility
A slow, janky site signals to sophisticated buyers that you cut corners. If your website can't perform, why would they trust your service to perform?
What We Deliver
Every site ships with these benchmarks. No exceptions.
90+ PageSpeed — Our Launch Target
Every site is built to score 90+ on both mobile and desktop at launch. Real-world scores vary based on content volume and third-party scripts — but the architecture is designed to keep scores high.
Pass All Core Web Vitals
LCP under 2.5 seconds. CLS under 0.1. INP under 200ms. These aren't targets — they're requirements. Every build is audited against all three before launch.
Sub-1.5 Second Load Time on 4G
Real-world performance, not lab conditions. Your site loads fast for visitors on mobile networks, not just on fiber connections in a testing environment.
WCAG 2.1 AA Accessibility
Proper heading hierarchy, sufficient color contrast, keyboard navigation, alt text, ARIA labels. Accessibility isn't an add-on — it's built into the markup from the first line of code.
Full Schema Markup & Structured Data
Every page ships with proper schema — Organization, LocalBusiness, Service, FAQ, Breadcrumb, Article. This is what makes your site readable by Google and AI search tools.
Pixel-Perfect Design Fidelity
What was approved in the design phase is what ships in the build. No compromises, no "close enough," no layout drift between the mockup and the live site.
The Approach
How we build for performance
Stack Selection
The platform and tooling are chosen specifically for performance. No plugin bloat. No unnecessary frameworks. Every dependency earns its place.
Hosting Architecture
Cloud hosting configured for your traffic profile. Server-side caching, CDN distribution, and environment tuning — not shared hosting with 200 other sites.
Image Pipeline
Modern formats (WebP, AVIF), responsive srcsets, lazy loading, and proper compression. Images are the #1 cause of slow sites — we handle them at the build level.
CSS & JavaScript Strategy
Critical CSS inlined. Non-essential styles deferred. JavaScript loaded asynchronously where possible, eliminated where it isn't needed.
Font Loading
System font stacks where appropriate. Custom fonts preloaded, subset to needed characters, loaded with font-display: swap to prevent invisible text.
Database & Query Optimization
Clean database architecture. No orphaned post meta. No autoloaded transients from deactivated plugins. Efficient queries that don't bottleneck page generation.
Security Hardening
Hardened from day one — not patched after a breach. File permissions, login protection, security headers configured, automated malware scanning.
Monitoring & Alerts
Post-launch performance tracking. If Core Web Vitals regress or uptime drops, we know before you do.
No score stays at 90+ on its own.
Every third-party script your marketing team adds — HubSpot, Calendly, live chat widgets, analytics pixels, embedded videos — chips away at performance. Plugin updates introduce new overhead. Even adding content with unoptimized images degrades your scores over time.
Keeping a site fast isn't monitoring — it's constant tuning. That's what our Growth Plans are built for.
Results
Built fast. Measured. Proven.
Is This Right For You
This is for businesses that are done settling for a slow website
Your current site is embarrassing you.
You know it's slow. You've seen the PageSpeed scores. You've watched visitors bounce. You're not looking for a band-aid — you're ready for a rebuild that performs from day one.
You're about to invest in marketing.
You're planning SEO, ads, or a content strategy — and you need the technical foundation to actually convert that traffic. A slow site makes every marketing dollar work harder for less.
You've been told "WordPress is just slow."
It's not. A poorly built WordPress site is slow. A properly architected one scores 90+ on PageSpeed and loads in under a second. The difference is how it's built.
Common Questions
Frequently asked questions
Is this a standalone optimization service?›
Sometimes — and we’ll tell you honestly which camp your site is in.
Some performance problems are patches: a heavy slider plugin, an unoptimized image library, a hosting environment fighting against the site. We can fix those without rebuilding, and we’ll tell you if that’s where you are.
But the most common pattern we see is different: a site built on a slow foundation — bloated page builder, plugin sprawl, no caching strategy, no image pipeline. Patching that kind of site is like putting a roof rack on a car with a failing engine. You can do it, but the underlying problem doesn’t come back, and your scores will drift back down within months.
Not sure which camp you’re in? Send us your URL through the contact form and we’ll send back a one-page assessment within 2 business days: your current PageSpeed and Core Web Vitals, the three specific things slowing it down, and our honest take on whether a fix or a rebuild is the right call.
How much does a new build cost?›
Projects vary based on scope, content volume, and complexity. We provide fixed-price proposals after a discovery conversation — no hourly billing, no surprises. Let’s talk about your project.
How long does a typical build take?›
Most projects take 6–10 weeks from kickoff to launch. Complex sites with extensive content or custom integrations may take longer. We’ll give you a clear timeline in the proposal.
Will my site stay fast over time?›
Performance degrades when nobody’s watching. Plugin updates, content additions, and third-party scripts all introduce risk. Our Ongoing Growth Plans include performance monitoring and incremental optimization to keep your scores high after launch.
What about my existing content?›
We migrate your content as part of the build. Blog posts, case studies, team bios, service pages — everything moves to the new site. We handle the technical migration; you review and approve.
Do you host the site too?›
We offer managed cloud hosting optimized for the sites we build. Clients who prefer to host elsewhere are welcome to — we’ll configure the build for your environment.
Go Deeper
More on web performance
Your next website should be the fastest site your visitors have ever loaded.
Tell us what you're working with. We'll tell you what's possible.
Let's Talk ⟶
We respond within one business day.